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Heirloom Market Barbecue is a local, chef-driven establishment that delivers amazing barbecue with a slightly Korean nod. For the mark, I drew cu… Read More
Heirloom Market Barbecue is a local, chef-driven establishment that delivers amazing barbecue with a slightly Korean nod. For the mark, I drew custom type that both spoke to the American heritage of southern barbecue and hinted to Korean architecture and flavors. I came up with the brand promise “Definitely Southern, Slightly Korean” to clarify their position and add personality. I also created a proprietary typeface, Barbecue Standard, to use for the mark and collateral materials. Read Less
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Heirloom Market Barbecue is a local, chef-driven establishment that delivers amazing barbecue with a slightly Korean nod. For the mark, I drew custom type that both spoke to the American heritage of southern barbecue and hinted to Korean architecture and flavors. I came up with the brand promise “Definitely Southern, Slightly Korean” to clarify their position and add personality. I also created a proprietary typeface, Barbecue Standard, to use for the mark and collateral materials.