What is Growth Marketing?

Before the internet, marketing was all about TV advertisements, billboards, and newspaper ads. Then the internet arrived, introducing us to fresh strategies like Google AdWords ads. The techniques are still "set it and forget it" even though the approaches have changed. Thus, there were two stages in the client lifecycle: awareness and acquisition.

Such tactics may be effective if you have a significant marketing budget, but most businesses still need to. It would be beneficial to have growth-promoting techniques that could use such firms' limited marketing resources. That is what gave rise to "growth marketing."