酷客金樽 x 甲古文创意
推动新时代下酱酒产业的创新与变革
作为中国最具商业价值的快消类产品设计机构，甲古文创意为中国酒业89.5%上市企业提供杰出创意设计服务，此次携手全新酱酒品牌酷客金樽，甲古文创意通过对酱酒市场的趋势洞察，围绕企业基因和消费体验，提炼具有差异化的价值体系，从品牌战略高度到产品策略落地，再到产品包装设计，全方面全维度打造酷客金樽的品牌语言与视觉体系，推动新时代下酱酒产业的创新与变革。
Kuke Jinzun x OCD
Promote the innovation and reform of the Jiang-flavour Chinese spirits industry in the new era.
As the most commercially valuable FMCG product design organization in China, OCD provides outstanding creative design services for 89.5% of listed enterprises in China's liquor industry. At this time, with the new Jiang-flavour Chinese spirits brand "Kuke Jinzun", OCD, through its insight into the trend of the Jiang-flavour Chinese spirits market, focused on the enterprise's gene and consumption experience, refined a differentiated value system, and built a brand language and visual system of "Kuke Jinzun" in all aspects and dimensions from the height of brand strategy to the implementation of product strategies to product packaging design, to promote innovation and change of the Jiang-flavour Chinese spirits industry in the new era.
简而不凡
包装设计理念
把看似平凡的事物做到极致即是不凡。合模线是产品过程中因为模具部件的缝隙而留下来的，其存在看似是产品生产过程中的瑕疵，其实不然，展现缺点的同时会换来更多的好感。合模线传递出一种恰到好处的朴素、本分，体现了酷客金樽产品的本分、极致、真诚、长期主义的价值观。
Simple and Extraordinary
Packaging Design Concept
It is extraordinary to achieve the excellence of seemingly ordinary things. The joint lines are left over from the gap in the mold parts in the production process, and its existence seems to be a defect in the product production process, but in fact, it will show the shortcomings while bringing more goodwill. The joint lines convey a proper simplicity and duty, reflecting the duty, perfection, sincerity and long-term values of Kuke Jinzun products.
同时以时间的创意元素为极简符号，“二十四节气”融入恰到好处的优雅写意感，以传达大师技艺、足年陈酿的诚意之作。
At the same time, with the creative element of time as the minimalist symbol, the "twenty-four solar terms" are integrated with the appropriate elegant freehand brushwork to convey the sincere works of master craftsmanship and full-aged spirits.
酷客金樽·耘系列
致敬新时代酷客
产品呈现
酷客金樽“耘”系列，鸿耘、精耘、臻耘、天耘分别致敬不同人生阶段的新时代酷客，阐述了酷客人生的四重境界，以朴素至简、轻松大气的视觉风格传达酷客金樽信仰的“在平凡中耕耘非凡人生”的精神内核。
Kuke Jinzun · Yun Series
To Kuke in the New Era
Product Demonstration
The "Yun" series of Kuke Jinzun, Hongyun, Jingyun, Zhenyun and Tianyun pay tribute to the new era of Kuke at different life stages, expound the four realms of Kuke's lives, and convey the spiritual core of "cultivating an extraordinary life in the ordinary" of Kuke Jinzun's belief in a simple, relaxed and atmospheric visual style.
酷客金樽 耘30
无需刻意不必逢迎
只需匠心 遵循内心
为自己酿的一瓶酒
Kuke Jinzun Yun 30
No need to deliberately flatter.
Just follow the heart with our ingenuity
Brew a spirit for yourself
酷客金樽 耘20
极致到底 才是酷客
Kuke Jinzun Yun 20
Kuke is to pursue the excellence.
酷客金樽 耘12
精耕细作 方有所获
Kuke Jinzun Yun 12
Only by intensive cultivation can we achieve something
酷客金樽 耘6
把美好生活酿在一起
Kuke Jinzun Yun 6
To brew a better life together
酒如人生
酷客金樽
结语
一瓶诚意满满足年酿造的好酱酒背后，是一群人的匠心传承。甲古文创意很荣幸能携手酷客金樽，通过品牌个性与产品价值的塑造，以酒为媒把酷客金樽打造成连接人类思想与情感的载体，致敬新时代的酷客，为中国酿造美好健康生活，共同推动新时代下酱酒行业的创新与变革。
Spirit is like our life.
Kuke Jinzun
Conclusion
Behind a bottle of good Jiang-flavour Chinese spirits brewed with good faith is the inheritance of ingenuity of a group of people. OCD is honored to join hands with Kuke Jinzun to build Kuke Jinzun into a carrier connecting human thoughts and emotions through the creation of brand personality and product value, to pay tribute to Kuke in the new era, create a better and healthy life for China, and to jointly promote innovation and change in the Jiang-flavour Chinese spirits industry in the new era.
