Entry for IFP 2022 (earlier known as India Film Project) 7 Day Poster Design Challenge

Concept & Theme - 

Raasu Kutti - Son of Jyothi and Shilpa in the movie Super Deluxe

Raasu Kutti is a character who radiates innocence and love with his every word, action and gesture. The way he so lovingly accepts Shilpa in his life and he’s so respectful to his mother Jyothi is something to think of every morning we wake up. He definitely puts a smile on your face when he says - “Why can’t dads look like moms?” - and he isn’t even trying that hard. 

Reasoning is one thing. Reality is another.

This is a dialogue which is shared between Shilpa and an old woman on the street. Raasu Kutty is reasoning with reality EVERY-DAY. Questioning the people who question other peoples way of living, thinking and existence. Making his world, our world a kinder place. You cannot change everybody, but you can certainly change yourself and show the way.

The poster depicts Raasu Kutti with his friends, his mother and father (Shilpa) having a chat, But he old man of the family, Shilpa before she decides to stay back with the family and finally the main focus is on Raasu Kutti who is seen opening the door with a toothbrush in his mouth, with that ever radiating smile and innocence which melts your heart. He’s opening the door and welcoming more people into his world of love. The colour tone is similar to Super Deluxe movie. We can also see the Pride flag colours on the wall next to Shilpa. The words Unreal magic events, Ding dong can be seen written on the walls.