LEXUS USA
DIWALI CAMPAIGN with the all new 2023 LEXUS RX500h
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This campaign done for Lexus USA with IW Group was targeted towards promoting the new 2023 RX500h to the South East Asian and Indian audience in USA.
We wanted to showcase the RX with thousands of Diyas, but considering the fire hazard and the feasibility of using multiple real diays we shot the project in front of a large LED screen and used LED diyas to create the desired effect.
