The project is dedicated to ecology, specifically to reuse and recycling. While there are many recycling services in the world, it is not always the cleanest process. Reusing items is a more eco-friendly way to preserve nature, but wearing old clothes and using old furniture is not always enjoyable. That’s why some people help to become it modern and give old it a second life.


Daria Alekseeva is a fragile and modest woman who has a great responsibility for a charity. One of the most ecological and fashionable second-hand stores in Moscow, "Charity Shop," was based on a charity foundation, and only 10% of all clothing received by the foundation goes to stores. They are carefully selected, dry cleaned, and sometimes even reworked by a designer. All to provide items with a second life as much as possible. All the clothes used in photo shooting were taken from "Charity Shop."


Dasha Kulagina is another fragile woman who has her own business in producing environmentally friendly products. Baskets and bags made of jute do not require factories to produce, everything is handmade. This is an example of when your favorite hobby turns into a big business that brings pleasure not only to you but also to everyone around you.

Alexander Mershiyev is a caring master who does not let old furniture disappear (to be just thrown). Often collecting from the trash heap, he revives his patients unrecognizably, including chairs that were used in the photo shooting are over then 50 years old. However, all the redesigned furniture does not just look old and restored - it is restored and stylized according to contemporary interior design.
BACKSTAGE
Team:
Photographer: @vovkapanda
MUA/Hair: @karey_stylist
Chairs: @krasyat.tut
Producer: @ph.veiiho
Heroes:
Dasha Kulagina: @pole.home
Mershiyev Alexander: @mershiev.aleksander
Daria Alekseeva: @dariaalekseeva
Second breath
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Second breath

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