Winner of Kancil Student Merit Award

 

Client: Astro on-The-Go

Concept: Waiting Time

Creative Direction: Lee Jun Haw

Art Direction: Edwin Kow

Photography: Joan Kek

Designer: Shinta Erdiana

 

It is an innate Malaysia culture to be late. We tend to exclaim that we are "on the way" when we are in fact, not even setting foot in any mode of transportation at all. During that time, people ended up frustrated waiting for the late party, left with absolutely nothing to do for a significant amount of time. This is when Astro On-The-Go can come in, as a portable entertainment platform that works on most devices, keeping waiting parties occupied with exciting TV shows and more. Embraces the culture, addresses the norm, and providing a perfect solution for the people. The shots take on a lifestyle appeal to encourage usage of the platform.