Brooks Brothers x The Great Gatsby
CAPSULE COLLECTION WEB EXPERIENCE
Last Spring Brooks Brothers collaborated with Warner Brothers and Academy Award winning costume designer Katherine Martin to develop a capsule collection centered around "The Great Gatsby" and fashions of the Era. Costume design for the movie was inspired by original Brooks Brothers fashions of the age, with Martin using the Brooks archives as reference for her designs. The collection features some of the most notable looks from the movie, as well as direct recreations of our vintage apparel.
The web experience was designed to reference the movie graphics and our collaboration while still providing a proprietary aesthetic. The shopable collection was integrated alongside features on the Roaring 20's, Brooks Brothers own history and archives, and information about Catherine Martin as well as the movie itself.
In addition I created a custom gilded typeface to be used throughout the experience.