Akron Togliatti Football Club Official Branding

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The Club

Akron is a young football club from Togliatti owned by a private company. It was founded in 2018 and licensed to participate in professional championships in 2019. Since its inception, the club has achieved considerable success in its results and has become a significant member of the second division of Russian football. In 2021, the club decided to launch a marketing campaign to increase its popularity among the local citizens. To achieve this goal, we refined the basic elements and established a unique identity. Due to a lack of information about the club, it initially had a small audience in the city. To expand the team's influence, we engaged with both traditional city media and contemporary art pieces featuring the club.

The City

Togliatti is primarily known as an industrial city characterized by its imposing Soviet architecture. The club is also managed by the local metallurgical holding. To underscore this connection, a bold and robust typeface was created and utilized in game day posters. In order to increase the club's influence, distinctive mosaics inspired by the poster designs were installed in prominent locations throughout the city.

Kits

The official kits were intentionally designed to be clean, with minimal additional elements, in order to emphasize the colors of the new club and to make it more recognizable to the audience. Despite its simplicity, it was warmly received and hailed as the best kit in the league.

The Youth Academy

In the summer of '22, the club became the owner of the local Youth Football Academy named after Yuri Konoplev. The academy was previously highly popular in the region, and the decision to align its style with the club's identity proved to be beneficial for Akron's popularity.

Social Media

While offline media mimicked the surrounding environment, social media layouts for digital usage were filled with vibrant colors and dynamic compositions to achieve a modern look.

Away posters

National Cup

Game day / events

Merch

Design & illustrations:

Alex Belous, Polina Kopytova, Maria Morozova, Anna Orlova, Darya Zhaleyko, Sergey Zhigarev.

Marketing & Media:

Andrey Belov, Dmitriy Guskov, Eugene Popov, Marina Vershinina.

Photo & Video:

Vera Baratova, Alex Chernishev, Roman Fitilev, Dima Koloskov, Ilya Korneev, Max Ignatov, Zlata Mashnitskaya, Yegor Nikolsky, Yegor Pshenichnikov, Ivan Shapovalov, Vladimir Scherbinin, Vladislav Shevchenko.

Mosaic Artist:

Alexey Zuev.