Kellie Crye Ward's profile

UTK.EDU Website Style Guide

UTK.EDU Website Style Guide
UT’s brand guidelines and standards for utk.edu have been established to ensure we present ourselves consistently to our digital audiences. Our goal is to distill the complex, contextual persona of the university in a way that can be conveyed simply and consistently. Various design elements are used to create a unique visual identity for UT, adding depth, complexity, layers, and interest to designs.

I created this style guide with the help of the UT digital team, editors, and the UT creative director. This work preceded the UT component library project. 

The visual styles can be seen in action on the live website: utk.edu
UTK.EDU Website Style Guide
Published:

UTK.EDU Website Style Guide

Published:

Creative Fields