Something Else is a Baltimore boutique empowering personalities for over five decades. This small boutique was mainly supported by its local community and in-store purchases. During COVID I worked with Something Else to establish brand clarity and revamp its digital presence. My goal was to inject the personality found in-store into the boutique’s online channels while keeping the sophisticated yet quirky small-shop vibes. My tasks included brand identity design, website design, art direction, photography, email marketing, and social media marketing.
Shopify Website Redesign & Email Marketing
Spring Photoshoot
Fall Photoshoot
Instagram Seamless Carousels & Posts Designs
