Briefing
The goal: brand design from scratch. Brand principles encompass the origin, variety and quality of its 100% natural products. Interaction with other companies as primary consumers is key.
The goals for the website include the presentation of an appealing and easy to sort product catalog, a strong emphasis in communication between potential customers and the company and, as far as tech specifications, a mobile-first solution for the website presentation.
Logo
Design process. The leaves - a very common symbol in similar natural products brands - shape the "V" in "O Verde", allowing for a more fluid reading. A two-tone gradient shapes further depth without sacrificing readability. The Pacifico Font was modified and rounded manually, like the tail in the "e" letter. Gotham Rounded was used for the brand's tagline, "Produtos Naturais".
Website
This website is totally responsive, incluiding the homepage's product slider. The goal is setting each product in a virtual storefront that is constantly updated.
The user can choose different ways to browse the catalog, which has over 70 items. Strinking, large-sized photographs frame each element.
When reducing the browser window (or while accessing the website on a mobile device), the responsive layout adaptation from two columns to one can be seen, without any loss of semantic content. The buttons are enlarged to compensate for difficult touchscreen targeting.
