Christmas is a unique time at @darasicecream and is considered one of their main seasons. To showcase how crucial this season is we wanted to go all out with their christmas branding, which includes creating new products, a new in store Christmas experience and packaging made especially for this season.
Telling the story of Amsterdams sweet hero, the Warm Cinnamon Roll. We chose to highlight the christmas theme in their packaging to show the origin story of the Cinnamon Rolls and how Dara travelled long and far to bring this valuable recipe to us. Visualizing the concept through abstract textures and shapes that hint at elements of the season.
Telling the story of Amsterdams sweet hero, the Warm Cinnamon Roll. We chose to highlight the christmas theme in their packaging to show the origin story of the Cinnamon Rolls and how Dara travelled long and far to bring this valuable recipe to us. Visualizing the concept through abstract textures and shapes that hint at elements of the season.
