This project originally aimed to create a poster series advertising the unimelb GDES (graphic design) final exhibition, but the creative direction was then bought by the University of Melbourne and converted to BDES (bachelor of design) to promote the capstone exhibition for the entire degree. All 3D letterings were personally modelled in 3DS Max, with compositions and colour ways in the gdes outputs being worked on and chosen in a group setting with Amelia Lee and Ellen Ho. The final gdes applications were handled by the university design team, with input from our group.
Original BDES Poster by Lana East, Amelia Lee & Ellen Hp
BDES Campaign: Arranged by DesignX Design Team with creative direction by Lana East, Amelia Lee & Ellen Ho
