Raiffeisen is Switzerlands third largest bank. They introduced a new term called "Fitgeld" ("Fitmoney") to describe the process of their financial services.
"Fitgeld" makes your money fit to your needs. To visualize this idea we represent the people portrayed on the swiss banknotes doing excersizes.
The main issue was to find useable footage as basis for the portraits of the people. The figures were not available for a photo-shoot and historical imagery in general was not suitable, so we had to find multiple approaches. We ended with a mix of photos from stock libraries, sculptures and sketches created specific for this project.
The background is based on a CGI for the room. The coloring and the creation of the structure is a mixture of several Photoshop filters and techniques.
May I introduce ...