Practice Being You
An identity based on values and driven by growth
Practice Being You is an individual coaching practice that helps busy professionals mitigate stress and create healthy habits through yoga, running, and mindfulness techniques.
The challenge
They needed a distinctive brand identity that captured their unique value proposition, established trust and credibility, and connected with their customers.
The approach
We started this project in the middle of our usual process—with the brand mark. Inspired by their three core pillars of yoga, running, and emotional wellness, we started by mapping three points along an equilateral triangle, and the identity grew from there. Playing with the ideas of balance and growth, we landed on an identity that highlights different journeys. With strong yet calming colors, bold yet playful typography, and inclusive and natural imagery, we built a visual identity that radiates holistic inner strength.
