Unseen stories intrigue me. The requirements behind retail promotion within areas, vary greatly. After investigating further, the historic town of Farnham, it became clear to me the Waverly council had put a lot of effort into maintaining the historic feel. This double sided pantone swatch booklet is to help brands match their own identities to Farnham, seeing instantly using CMYK on the reverse. 

 

This piece came third in the JWT 'Yes Awards' in July 2013, which led to an events evening in March 2014.