Identity system for Genoa-based handcraft leather goods company. The project is based on the concept of nostalgia and memory. The E-Shopping experience provides every purchase to attach an original old picture of the 30’s 40’s. A nice way to re-run old images (otherwise destinate to remain locked in the drawers) and above all to create a deeper bond with the product. The Nostalgia is a highly evocative feeling that is intertwined with the temporal dimension of our memory. The symbol that best summed up the intent of the Brand is a small bird, the PETTIROSSO (Robin Redbreast) pierced in the chest by an arrow. The aesthetic is clean and simple and uses the line as a primary element. The result is a nice image with a little touch of tragic. www.pettirossohandcraft.com Model Ilaria Pozzi photo by Claudio Colombo. Feautured on: - Behance curated gallery - The Fox Is Black.com - Choi's Gallery Magazine Vol.29 - Animal Graphics, Sandu Pubblishing Read Less