The objective for this project was to explore the basic concept of brand identity/development. Students were required to select 3 different clients and develop 5 logos for each - consisting of alphaglyph, glyph, symbol, logotype, monogram, and heirarchy mark. Below is a portion of the logo development process for one of these clients: Arista Records.
Current Logo.
LOGO DEVELOPMENT: SKETCHES
Thumbnail Sketches.
LOGO DEVELOPMENT: COMPS
Below are the 4 logo finalists.
Below are the 4 logo finalists.
Logotype.
Glyph.
Symbol.
Heraldic.
LOGO DEVELOPMENT: FINAL
The final logo.
The final logo.
Monogram.
