user's avatar
Etsy: A one of a kind find
Shout out to Surai DeJesus for the art direction!
 
Target Audience: Women, 18-50; single or married; aren't very skilled at gift giving; might me lazy or just clueless.
 
Current Perception: Shopping at Etsy requires a lot of "hunting" and knowing how to search for what you're looking for.
 
Desired Perception
Etsy is easy to use and has a large selection of unique gifts.

Key Message
Buying a unique, thoughtful gift on Etsy is just as easy as picking up generic in-store items.
MICROSITE
PRINT
BANNER ADS
INDOOR DISPLAYS
Etsy: A one of a kind find
5
252
0
Published:

Etsy: A one of a kind find

An easy, fun, and simple way to become the "Leslie Knope" (of Parks & Rec) of gift giving. Providing a guide for those looking for an unique and Read More
5
252
0
Published:
Attribution, Non-commercialAttribution, Non-commercial