Project for Albert Heijn and WWF
Dutch illustrator Maarten Rijnen has made the illustrations for the Superanimals Project for the leading Dutch Supermarket Albert Heijn
Working closely together with Creative director Gerard Teuben from TBWA/Neboko Retail, he developed the 16 animals eventually used for the project.
The action is a joint project combining input from WWF and Albert Heijn Supermarkets, later the printed material will go on to schools for educational purposes in the Netherlands and Belgium.
Quote from Maarten:
" It was a hell of a job with a tight deadline and a lot of illustrations,
and complex as we had to satisfy both AH and the WWF.
Working closely together with Creative director Gerard Teuben from TBWA/Neboko Retail, he developed the 16 animals eventually used for the project.
The action is a joint project combining input from WWF and Albert Heijn Supermarkets, later the printed material will go on to schools for educational purposes in the Netherlands and Belgium.
Quote from Maarten:
" It was a hell of a job with a tight deadline and a lot of illustrations,
and complex as we had to satisfy both AH and the WWF.
