Project Overview
This client was establishing a bio-material company that uses mycelium as a revolutionary material for a variety of purposes including contruction, interior design, manufacturing and more. The company had a very unique mission and identity and wanted a brand that could help define them, yet was versatile enough to address their quickly evolving business plan and revolutionary products.
Below you can see the evolution of the logo and color palette. The final graphic uses the "M" & "W" mirroring each other as well as some color separation in the text to help customers understand the word and its pronunciation. Additionally the graphic references the flexibity and potential of the product (infinity symbol), as well as the interlocking nature of the fibers of the mycelium.
Each "round" below takes you through my exploration and the developement of the logo.
To learn more about MycoWorks and see the logo in action, please visit www.mycoworks.com
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