LG is a major brand within electronics, bringing innovative technology into their products. LG aims to simplify life by providing effective and efficient products to make your life easier, to make your life good. 

The product that I will be advertising is LG’s 84 inch ultra HD TV. It displays amazing picture quality at a massive size. This is the world’s first ultra HD TV in 84 inch.  Picture definition is four times higher than Full HD and the size display of the ultra HD TV is equal to 4 42inch TV’s. The price range is within the high range, roughly costing $14,000, but the price is worth the technology and quality and the experience is breathtaking.
 

Advertisement campaign

The advertisement campaign is based around the notion of ‘reality’. Reality is defined in dictionary as ‘the state of things as they actually exist, rather than as they may appear or might be imagined. In a wider definition, reality includes everything that is and has been, whether or not it is observable or comprehensible’. The Ultra HD TV advances technology to the next level of picture quality with their ultra HD. 

The advertising campaign will connect reality to LG’s Ultra HD TV. The campaign will promote the picture quality of LG’s new TV is like looking at ‘the real thing’ - reality. The screen quality is so clear and vibrant that the experience of watching the TV becomes their reality. The idea is to make the audience become lost in the realm of reality when watching the Ultra HD TV.  To redefine reality of the audience.


'Redefine Reality'

The A3 poster will present the Ultra HD TV with a tagline that relates to the notion of reality and information on the competition to win an Ultra HD TV. The screen of the TV will be cut out, making the background set becoming the main feature of the poster. 

This plays on the reality aspect by seeing the real world through the TV poster. Every poster will be unique by placement, location and perspective which will alter what is seen through the poster each time. 

Context is a major part of the poster design. Where the posters will be placed will determine the success of displaying reality.

Media Campaign - Reality competition

LG’s Ultra HD TV campaign will be public interactive campaign through a competition that will get the public to promote the new product in return for a chance to win the Ultra HD TV. 

The competition involves competitors to print the poster, cut out the TV screen and place the poster at certain places to capture reality within the Ultra HD TV screen. The aim is to find the most creative way to present what people see reality is; beautiful scenery, fun places, life experiences, discovering or exploring. The message is to signify the clearness and quality of the Ultra HD TV is like looking at reality and redefining their reality.

The competition will run mainly through Facebook along with other social medias such as Twitter and Instagram.Competitors will find information and details about the competition on Facebook page. People will post their photos on LG’s Ultra HD TV competition Facebook page where the public will determine who will win by the amount of likes on the photo.The competition will run for a month between 15/11/2013 to 14/12/13 for an increase of participation from young teenagers and young adults who are on holidays and could get their parents and friends involved. 
 

TVC ad

TVC storyboard showing a humourous side to the aspect of reality. TVC starts off with a close up of beautiful sunset  at the beach. The camera slowly zooms out in a continuous shot, revealing a couple. As the camera continues to zoom out, a person is watching the sunset through a TV. The person yells out to the couple to move because they blocking his view. The camera is fully zoomed out and we see a person on a couch, watching the sunset through his TV because that is the person’s reality. The aspect of reality is substituted with the TV.