Guest curated by Pharrell Williams, with curators John Wee Tom and Sara Nickleson, This Is Not A Toy is the first major exhibit of designer toys worldwide. Held by the Design Exchange Museum, the show includes works by Takashi Murakami and KAWS amongst others, and projects by FriendsWithYou and Magic Pony. The identity and exhibit graphics needed to straddle the same art and street worlds occupied by the toys, and were inspired as much by the work of contemporary artists as by the pink and white striped canvas walls that adorn the stands in the food markets of Mexico City.
