This was a project where we were tasked to conceptualize, refine and render a chosen product. I decided to focus on shoes, with the final product being a convertible Soccer shoe which could be used in different playing environments.
Several different ideas were sketched out. Particular attention was paid to the shoe's fit, grip and overall form.
The best ideas were then combined into a design which complemented Puma's brand philosophy & design language.
The final render was done on three Canson poster boards and measured 25" x 57".
