Los Gordos is a traditional family business located in Celaya - Guanajuato where you can find all kind of local tortas [sandwich] and a good vibe. The main idea of the project was to create a new and fresher identity to make it more recognizable; using all kind of grapich elements I develop the key pieces of the shop: Menu, Uniforms, Business Cards, Bonus Cards, Labels, Food wrapping paper and the shop's own pattern.
