Odessa Market® is a chain of grocery stores located in several large cities in Poland. They offer products from across the eastern border, including Ukraine, Lithuania and Georgia.
Odessa offers, among others, sweets, seafood, dairy goods and regional alcohol. They are known thanks to their products - well selected, high quality and always fresh. Odessa Market, apart from stationary sales, also sells online on their website.
The brand is developing quite dynamically, which is why it needed to change its visual identity to a more adequate and corresponding to the current development needs.
Our task was to create a brand that connect modern design with eastern, folkloric aesthetics. Using colors we wanted to create an atmosphere of comfort, warmth and friendliness, and the key visual was to form a place where people meet at the crossroads of cultures.