Quick rebrand and signage for the Whitehouse, a local coffee shop and venue. Whitehouse reads an ultra modern, relaxed vibe on the inside, but their current logo and signage does not reflect that. Their current stuffy Times New Roman logo was bugging me so much I started sketching in class and couldn't stop. I wanted the new logo and signage for Whitehouse to be understated, sleek, and to paint a certain level of refined taste that parellels it's delicious, expertly crafted coffee drinks. Don't judge a book by it's cover! But let's give it a damn good cover.