Hydra Design Labs
A close collaboration with Hydra, an automotive design studio based in California, that took place throughout most of 2022, culminating in a 1 min+ motion piece working as part of the overall rebranding of the company.
In early 2022 I was reached out to by the owner and founder of Hydra Design Labs Jon Hull. The company was in early stages of a large visual rebrand including graphic identity and web design, and there was a desire to take this transformation further with still and moving images that helped bring the studios brand aesthetics to the level of its automotive work.
To achieve this, and complement the other parts of this overarching rebrand, a cinematic piece of motion design was created to be launched with the rest of the content in late 2022.
The process was very open and exploratory so part of it naturally became to narrow down the option; something that can be challenging with something as inspiring as automotive design.
Ultimately, grounding the conceptual choices in the highly process-oriented and iterative nature of the industry became the red thread holding the images together, despite their many times abstract visualization.