Project in final book for Creative Advertising MA at Falmouth University, Cornwall (Summer Term, 2013)
PRODUCT/ SERVICE
Gordon's Gin
INSIGHT
Gordon’s is a traditionally British brand. Gin & Tonic is a traditional Summer drink.
STRATEGY
When it comes to making the most of summer, the British need all the help they can get.
Gordon's Gin
INSIGHT
Gordon’s is a traditionally British brand. Gin & Tonic is a traditional Summer drink.
STRATEGY
When it comes to making the most of summer, the British need all the help they can get.
Accompanying print campaign:
Adshel and full page print ads
