Saatchi & Saatchi asked me to collaborate on a hilarious series of gay advertisements. The three sculpture illustrations were created for Toronto's 103.9 Proud FM. The idea was to take an every day song you hear on the radio and interpreting a lyric in a different light, basically into a visual gay innuendo. I'll admit it was a super entertaining project to work on, particularly because of all the sexy men I got to sculpt.
The wonderful people that made this project happen are:
The wonderful people that made this project happen are:
Client: 103.9 Proud FM
Agency: Saatchi & Saatchi
Group Creative Directors: Joel Arbez & Matt Antonello
Photography: Philip Rostron / Instil Productions Inc.
Agency: Saatchi & Saatchi
Group Creative Directors: Joel Arbez & Matt Antonello
Photography: Philip Rostron / Instil Productions Inc.
To see how it all came together, visit my BLOG for photos from the sculpting process to the day of the photo shoot.