Zima Revive Hoodie
with LAX
November 2022
We have collaborated with LAX to create a launch film for the new Zima revive hoodie.
They asked us to show the journey from the formation of individual fibers to the creation of a hoodie with the iconic Zima logo.
Starting with the raw fibers as they merge together to form a single thread. From there, we showcase the delicate art of weaving, knitting, and stitching as the fabric takes shape, culminating in the final product – a beautiful and vibrant Zima hoodie.
