Poster design for ELEKTRA™ FITNESS announcing the grand opening of their first location. The company main goal is to add some fun back to exercise, in order to motivate people and make fitness a bit more approachable.
For this project the company wanted a poster that could transmit the 80s aerobics aesthetic by using some patterns, 80s overlays, and some of the main 80s colour palettes.
Moodboard for the design of the poster according to the company values.
The typographys used for this project are LAZER83, for the main title, and Neon 80s for the body text. Both fonts where chosen according to the aesthetics guidelines of the company, in order to catch some of the 80s vibe.
The mockups show how the poster would look once printed and placed in public areas.
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