In my hometown in North-Western Germany, my girlfriends and I decided to put on a wine-themed festival in autumn 2022. The logo Burg Wein Fest translates to Castle Wine Fest (Festival) and was meant for the local community to enjoy a glass of wine with family and friends from local wineries, as well as celebrate the beginning of the fall season.

The target demographic was mainly women, so I chose a more feminine color palette that evoked fall colors. This geometric and modular brand design lent itself to various applications, whether for print or digital use. The design style appeals to all ages by showcasing a sophisticated yet modern look and feel. Ultimately, the event was a great success, and we look forward to using this event's brand identity for future festivals.