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About

Motif for an Austrian bakery introducing a new product, a kind of a dough pocket which final cooking happens in your toaster.
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Oelz is an Austrian bakery and market leader in pastries. They introduced a new product called "Toast It", a kind of a dough pocket filled with apple or nougat. The final baking happens at home, simply by place it for one minute in your toaster.
The idea.
The visual shows 5 bakers working inside a toaster because "Toast It" from Ölz converts your toaster into worlds smallest bakery. 
Layout by Draftfcb Partners.
 
The realisation.
The rough approach was to realise the bakery with CGI, shoot the people, the toaster and the kitchen for the background in the studio and fit everything together. In a first step we created sketches that provided a basis for building the 3D model. As soon as the model was finished and we agreed on an angle we started shooting the people and the surrounding.
Sketches of the bakery and details.
 
Screenshots of the final 3D model.
 
Rough renderings, used to help finding the right perspective and pose at shooting the people and some props.
 
Final stage. The kitchen, the toaster and some elements of the bakery were done with photography. The bakery was mainly done in CGI.
 
In cause of efficiency some details were done in photography.
 
The busy bakers.
Final artwork. Make your toaster to worlds smallest bakery!