Oelz is an Austrian bakery and market leader in pastries. They introduced a new product called "Toast It", a kind of a dough pocket filled with apple or nougat. The final baking happens at home, simply by place it for one minute in your toaster.
The visual shows 5 bakers working inside a toaster because "Toast It" from Ölz converts your toaster into worlds smallest bakery.
The rough approach was to realise the bakery with CGI, shoot the people, the toaster and the kitchen for the background in the studio and fit everything together. In a first step we created sketches that provided a basis for building the 3D model. As soon as the model was finished and we agreed on an angle we started shooting the people and the surrounding.