Social Media promotion for Man [made gods] and communication event in Natlab Eindhoven.
This events was based upon the pioneering explorations of Le Corbusier and Edgard Varèse’s "Le Poème Électronique" and consisted of visual and interactive installations and prototyping tools for digital dialogues.
The main targetgroup of these events were students of Design Academy, and we had only one week to promote this event.
The founders of Poeme Electronique of which the event was based were brought back to life via Social Media using Facebook and Twitter. The names of Le Corbusier and Edgard Varèse were already familiar among most of the students because of Art History lessons.
Le Corbusier and Edgard Varèse were introduced within the context of Design Academy Student Affairs Facebook page. Edgard Varèse posting and responding to contemporary electronic music and Le Corbusier posting to have lost some of his architectural sketches in Design Academy.
The combination of historical figures and contemporary selfies and hashtags made the figures both credible and absurt.
Within a few days Le Corbusier became friends with 176 students, and Edgard Varèse with 105 on Facebook .
The Man [made gods] and Communication event in Natlab was fully booked and Attented by 122 people.
