This campaign was highly awarded in 2014.
 
Cannes Lions:
Silver Health Lion – PR
Bronze Health Lion – Outdoor
Shortlist – Integrated Campaign
Shortlist – Direct, Promo & Activation
 
Spikes Asia:
Gold Spike – Healthcare OTC Applications
Bronze Spike – Healthcare OTC Applications
 
The Global Awards:
Global Award – Advertising to Consumer: OTC Products
Global Award – Best Use of Media: Integrated Campaigns
Global Award – Art and Technique: Cinematography
Finalist – Best Use of Media: Online Media
Finalist – Art and Technique: Original Music
Calligraphy finds inspiration in the most unexpected places. 

Singaporean calligraphy artist, Alew Liew, brings us into his world as he sheds light on the significance and philosophy of the master brush stroke. We are taken off the page, discovering his personal evolution from black ink to the momentary and fleeting nature of water.
Shot in dry, hot, and hazy Singapore. Here, local water calligraphy artist Alew Liew took to the streets, creating a visual for just a fleeting moment. Discover just what he drew. One little hint: It reminds the people of Singapore to not let their eyes go dry -- with Eye Mo. Enjoy!
Eye Mo - Don't Let Your Eyes Go Dry
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Eye Mo - Don't Let Your Eyes Go Dry

Early 2014. Singapore was hot, dry, and hazy. To encourage Singaporeans to protect their eyes against the conditions, Eye Mo – an anti-irritant Read More
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