TEMPT SPACE.
premium massage salon in Moscow. The brand positioning is massage as a temptation. Something forbidden, mysterious, sensual and not available to everyone. It's not just a massage parlor, it's a place where you can get pleasure from everything that surrounds you.
In the process,
a logo and brand identity
were developed.
Modular grid logo,
colors, fonts:
Target Audience Moodboard.
Affluent women from 20 to 50 years old, self-sufficient, educated. They eat right, take care of their health and appearance. They value themselves and their time. They get only the best out of life. They love aesthetics and pleasure.
Options for using the logo:
A brand logo is made up of a couple of things: a font and a sign. You can use the logo in 4 variations: sign only/font only/font below the sign, font to the right of the sign. You cannot use the logo on colors that do not match the selected palette.
Graphic technique.
The main graphical device in typing on any medium is the "stretching of the letters", which become more "refined", "slender", "elongated", which reflects the metaphor of the result that the girl receives after a visit to the massage salon
Business documentation.
To design business documents in the corporate style, the graphic method of "stretching letters" was chosen, in combination with the logo. All official letters, contracts, etc. are designed in an exclusive corporate envelope. Each envelope includes a business card.
BUSINESS CARD.
The peculiarity of the business card, is the way it is printed. The logo on the back of the card is created with an embossed stamp called "embossing". When printing, a dense matte paper with a density of 308 grams is used.
Certificates and advertising.
Branded promotional flyers, which designate all current promotions, are on the reception desk in the salon. Gift certificates are available in 3 denominations and are purchased as a gift for loved ones. Each certificate is enclosed in a branded envelope with embossed logo "hot stamping".
Home page.
The brand website has not yet been created, but it will be available in the near future. At the moment, the general style of the home page is outlined.
Branded details of the massage parlor.
The brand TEMPT.SPACE - is about aesthetics. That's why the details in the interior are just as carefully worked out. All scented candles and diffusers are branded and have a special, branded, unique fragrance. Towels and disposable slippers are also branded and issued before each session.
TOTE BAG.
A branded shopper bag is given to each customer, for greater brand loyalty and recognition in the social environment. In this way we create additional "free advertising" for the brand.
Tea Ceremony.
For relaxation and loyalty, before each massage session, the client is offered a branded tea, which is served in a ceramic branded dish.
TAKE-AWAY COFFEE CUPS.
After each session, the client is offered free tea or coffee in a branded cup to take away, so that branded cups appear more in the social environment, increasing brand awareness.
Advertising in the environment.
Promotional posters used by the brand are created in 2 uses: pure minimalism and bright typography. The use of graphic techniques depends on the environment where the posters and banners are placed. In all cases, the use of branded photos, fonts, colors, and logo is mandatory for brand recognition.
Entrance Group.
Mandatory condition for the selection of premises for a massage salon, is a separate commercial space on the first floor of the building, which has all the necessary equipment. The entrance area is designed in a minimalist style, using corporate colors and signage with the logo. It is not allowed to place advertising campaigns on the showcases of the salon.
