Jaeger-LeCoultre asked me to put into motion some elements of their holiday campaign.
In 2022, The typographer Alex Trochut designed an art deco inspired typeface for the House, called the 1931 alphabet.
A signature alphabet that could be used through differents mediums and campaign.
A signature alphabet that could be used through differents mediums and campaign.
- Holiday's Greetings -
They designed these real christmas card and popupball, so they wanted me to create a minimaslit film that could bring us warm feelings.
Like a smooth chroreography, the card opens up to the popupball wich ends up exploding into stars and presents to wish everyone wonderful holidays.
Like a smooth chroreography, the card opens up to the popupball wich ends up exploding into stars and presents to wish everyone wonderful holidays.
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- New Year's Greetings -
Then, they wanted me to highlight these beautiful golden letters, designed by Alex Trochut, so they can wish their customers and collaborators a Happy New Year !
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- New Lunar year -
Finally, with this same motion spirit, we gave life to this red packets box in order to celebrate the New Lunar Year !
- In situs -
- Process & Devoleppement -
- Credits -
Client : Jaeger-LeCoultre
Jaeger-LeCoultre Art director : Valentine Gerard & Diane Letourneur
Directed by Fanny Rollot
Design & Animation : Fanny Rollot
Original typography "1931 alphabet" designed by Alex Trochut
Jaeger-LeCoultre Art director : Valentine Gerard & Diane Letourneur
Directed by Fanny Rollot
Design & Animation : Fanny Rollot
Original typography "1931 alphabet" designed by Alex Trochut
