BAT / 2022 / Object
Designed by Jiyoun Kim, Jaehyuk Lim
Glo X2 design project is the second THP collaboration, which started with Glo Pro Slim, between Jiyoun Kim Studio and BAT to create a new product experience targeting the global market.
X2, which uses BAT’s latest stick technology, is designed in consideration of the lifestyle of the new generation. Through combinations of simple shapes, Jiyoun Kim Studio tried to create a new image for X2. Exquisitely machined aluminum cylinder connects to the rotating opening for stick, creating a new user experience.
The clear material contrast between aluminum and PC enables various color combinations, enhancing market responsiveness and visually making it look smaller.
Starting with Japan in the summer of 2022, it will be sold mainly in European and Asian market.
Jiyoun Kim Studio™