ART DIRECTOR AND DESIGNER. CREATOR OF LOGO—SUBSIGNS—FONTS—JERSEY—MERCH—GUIDES—ART*. SPORTS DESIGN STUDIO QUBERTEN, SEP 2020
A personal brand is, first and foremost, about making sense of your name in people's lives. It allows you to gain the genuine support of others, public recognition, a positive reputation, and credibility to increase the value of your business. And, of course, a personal brand primarily pursues commercial interests.
Mikhail is a young and progressive defenceman who plays for one of the strongest NHL teams. He is open and charismatic and is a welcome guest at various events. He is socially active. His Instagram is popular, and a lot of people follow him. It's all cool.
I deliberately added something superheroic to the image. Mikhail, as a defender, withstands superhuman workloads and protects the team from other people's attacks. And at the same time he does not forget to score regularly. In short, he is a hero. And with two Stanley Cups (2020 and 2021), he's already a superhero.
The project was realised by order to sports marketing agency HockeyPeople which represents Mikhail Sergachev's interest.
Photo: Scott Audette/NHLI via Getty Images, @sergach98, @cherkasatlant
Co-authored works are marked with an asterisk