Business to Business for Banking

Business deserves Superior.

To communicate business services to prospective business customers, a business sales kit was created which included a pocket folder, overview brochure and individual product sales sheets.

Michael Alfano Julie White b to b business to business business to business banking banking Speaking public relations

Pocket Folio With Flap

Three Panel Brochure Cover

Three panel brochure showing inside flap.

Three panel brochure inside spread

Three panel brochure back cover

Front and back of a product sales sheet. This was one of a series created as part of a sales kit given to
perspective business customers

Sales sheet sample front

   A total of fourteen product sales sheets were created as a part of the business to business sales kit. We maintained
   design format while differentiating individual products featured with the use of color. This image shows sampling of the
   color palettes used.

Color print ad created for Business Journal publications

Color Business to Business Print Ad

Outdoor boards were created in multiple sizes in both print and digital media formats.

   Superior Blend.

    We enlisted the help of higher ground roasters, an organic coffee roaster in Leeds, Alabama, to package coffee for
    business clients. While they roasted the coffee, we created the packaging and labels and used the coffee on an
    ongoing basis in new markets as well as conversion markets.

Superior Blend note cards

Note cards were distributed via direct mail as well as in branches.

Inside Message on Note Cards

   Coffee Bag Labels

   Our firm contracted with Higher Ground Roasters to allow us to create private labels for special blend coffee to be
   given as gifts to potential business clients.

Superior Blend Merchandise Packaging Label

This larger label served as a tease on the outside packaging of the Superior Blend corporate gift box.

   Networking through the grapevine.

    For a wine networking event to introduce bank executives to businesses in a new region, an attention-getting invitation
was used to attract attendees.

Invitation inside spread

Invitation back

   Speaking of banking.

   To reach the business community in a highly targeted manner, we established a speaking initiative scheduling the bank's
   executives to speak to area business groups in Alabama and Florida on current economic and financial related topics.
   Groups ranged from Chamber to Rotary and Kiwanis to entrepreneurial groups. This type of initiative would be highly
   successful combined with social media and other online tools such as a business to business blog or microsite.
   In addition, we launched other PR initiatives to gain awareness in key markets.

Introduction page for "Speaking of Banking" promotional pdf.

Featured speaker bio page

   The Little Red Book of Commercial Banking

   As part of the business to business campaign we suggested creating a booklet containing relevant quotes by acclaimed
   business leaders which would be juxtaposed by their application to business banking and finance. An outdoor teaser
   campaign as well as a web microsite (www.readtheredbook.com) were also recommended. Unfortunately these were
   not produced.

   The following pages highlight the aesthetics of the book as well as a series of alternate B to B designs which would
   have incorporated this concept.