ALPINDUSTRIA appeared in 1988 as a small cooperative of mountain climbers. Now it is a large chain of stores, a mountain club, a travel agency and organizers of competitions on trail running and freeride.The last time the company updated the logo more than 20 years ago. The old logo consisted of graphics and fonts, it was difficult to use in digital and physical media. The new version should have kept the association with the mountains, but made it lighter and more adaptive. The updated logo became typographic, minimalistic and concise.
The logo can be rolled up into a sign — two letters "A" resembling mountains. It can be used for different formats: a social media avatar or a website icon. The logo is also suitable for physical media of different sizes - for flags, tents or even a tea mug. Blue was chosen as the main color when creating the identity. The cold shade is associated with professionalism, cold and gear, and is often found on top of mountains. Additional colors are green, red and purple.
Branded color filters have been developed for the photos. The filters help make the brand's content more recognizable and convey the thrill of extreme sports.The company's new branding can already be found in the design of the offline store, on equipment and even in the mountains at competitions.
SETTERS AGENCY:
Head of design department: Ksenia Zhavoronok
Branding Art director: Dmitriy Litvinov
Graphic design: Dmitriy Litvinov, Liza Filippovа
Project manager: Ksenia Bulychova
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