EL TRUENO
The agave was one of the most sacred plants in pre-Spanish Mexico, and had a privileged position in religious rituals, mythology and the economy. The origin of this drink has a myth. It is said that a lightning bolt struck an agave plant, cooking and opening it, releasing its juice. For this reason, the liquid is called the "elixir of the gods".
And this is the reason, why it's called "El Trueno" (The Thunder), and been used agave plant and lightning bolt as an elements of brand concept.
And this is the reason, why it's called "El Trueno" (The Thunder), and been used agave plant and lightning bolt as an elements of brand concept.
