Company Naming
After researching the companies' capabilities, competition and goals, I categorized the names based on 13 applicable themes, then created dozens of names that fit each theme.
Aviata, a combination of "Avian" and "Data," which were both recurring themes in the discovery process, was chosen as by popular vote as the best fit.
The name was new, but key employees had established successful working relationships with several big name customers. Where relevant, I included testimonials for each of thier products. Read how Dell benefited from Aviata's Power Survey here: http://www.aviataadvantage.com/power-survey/
To reduce clutter and communicate important information within seconds, I used icons with brief descriptions rather than wordy paragraphs. See the pages written to read at a glance here: http://www.aviataadvantage.com/power-reg/
Aviata's products have a wide range of capabilities. For the home page, the products were featured in a rotating gallery to not overwhelm the reader with information as soon as they arrive. To entice readers to click to the pages, I include testimonials and results wherever possible. See the full gallery here: http://www.aviataadvantage.com
The headlines for each of Aviata's product pages began with "Aviata Gets" to create consistency and quickly communicate key benefits. Aviata Gets Action After Transaction was written for the Aviata Advantage page, which gives a breif description of all of their products. Read about all of what Aviata Gets here: http://www.aviataadvantage.com/the-aviata-advantage/
