Alternate roughs. I chose the green one over these two because it shrunk down the best while maintaining its colors. the blue one created a strange grey aura around the letters when shrunk. and the red was hard to see with the yellow.
Idea sketchs. I was trying to find the best composition to be understandable, relateable and appealing to many while aiming for a burned out 20s demographic. As well as a design that could handle the stress of being on social media