Editorial: Pablotl x Ducci

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EDITORIAL: PABLOTL X DUCCI

Last June, Duckguan, Santiago street artist based, and I, decided to start a collaborative clothing project, as it was winter time in our country we chose to make a hoodie. Based on the street culture and an iconic image of our childhood (you can see the reference below) we start drawing this battle between our characters. All the process was very funny and we try to envolved all the editorial and promotional material around the hoodie with this fight concept, it was a real battle between us. Our photoshoot was in a cops burned church, yes, they can go together, and both burned as well lol.

After the first photoshoot we decided to make a video to keep promoting our hoodie, the video idea and director was Pablo Rojas (copywriter) and the characters were ourselves, same with the first photoshoot. Then we draw our characters frame by frame to get this animated spot done.
You can see all the process, photos and videos below :)