WORLD VISION - IT CAN'T BE SHOWN

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HOW CAN WE SHOW WHAT CANNOT BE SHOWN?

All over the world today, millions of children are constantly surrounded by violence, death and suffering. These tragedies have been further exacerbated in 2022, with the acceleration of global warming as well as the intensity of devastating conflicts for civilian populations.

This is why, more than ever since its creation in 1947, the World Vision NGO wanted to sound the alarm on these crucial issues. But how can you show what cannot be shown, whether for legal reasons or basic decency?

The creative answer to this may seem paradoxical at first - and even ironic given the name of this organization: you show nothing.

Versions françaises

AWARDS

Cannes Lions - Bronze
Great Ads for Good - Gold

Prix de la Communication Citoyenne - Grand Prix - 2023
Prix de la Communication Citoyenne - 2023
Le Club des Directeurs Artistiques - Gold
Le Club des Directeurs Artistiques - X3 Silver
Le Club des Directeurs Artistiques - X3 Bronze
The One Show - Silver
The One show - Bronze
The One Show - X2 Merit Awards
Grand Prix de la Communication Extérieure - Mention

Client : Vision du Monde

Agency : Steve

Creative Director : Edouard Dorbais

Copywriter : Jean-François Bouchet - Antoine Barth

Art Director : Emmanuel Courteau - Benoit Jung

Photographer : Ale Burset

Retouch : Diego Speroni

Business Manager : Diane De Plas

Project Manager : Morgane Schafer

Sound design : The sound production Paris

Production : Backup postprod

Printing : Visionprod