The agency Alexandrov Design House was tasked with: 
- Change the current "rose-red" color brand towards a more natural 
- To strengthen the differentiation between categories are; 
- Modify the image of fruit towards their greater palatability and naturalness; 
- To increase the perception of the brand as modern and slightly more premium, brand, 
   which sets the tone for the market; 
- For easy navigation by brand must focus on: 
      - Brand (logo) 
      - Descriptor (category); 
      - Slogan or stamps

Finding solutions

Concepts