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    Multinational Typeface
     
    Much has been written and said about the needs of our global economy. In fact: heated debates have and are still taking place about the dichotomy of global vs. local.
     
    Here's our take on it all: when you set up a new hub to work with the rest of the world, it kind of makes sense to install a multinational team to do so. Not just a local setup running a global account, but a team that has got a clue about the world out there. We did just that. And we invented a design tool to brand this team, and to
    communicate our mindset and vision - the world's first multinational typeface.
     
     
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    project credits:
     
    ECD APAC: Till Hohmann
    CD: Antonio Bonifacio
    Copywriter: Till Hohmann
    Art Director: Luis Fabra, Nasheet Shadani
    Typographer: Luis Fabra
    Print producer: Bobby Koh
     
    Special thanks to: Eugene Tan and Theia pixelworx.
     
     
     
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